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coloured light (3000K) and colour yield but also the
the day. The project not only entailed deining correct

binnig. as a result, the colour of light around the store is levels of lighting and lighting priorities, but also and mainly

controlled and truly the same. the study of the plan and integration of all the light bodies,

“The lighting designer sells emotions, of light and inside the architecture in gullies or micro cuts. The gullies

shade,” Pollice continues. “Studying shadows in a design around the barrisol and on shelves measured only 7cms.

means implanting depth. We often collaborate with

artists to gain even more emotion and to accentuate the The home automation system programming was designed

creative side of the project itself.” to reduce intensity during evening hours (according to

season) increased the perception one has when entering

The project, which ran from January 2012 to summer
a comfortable space, which adapts according to the time

of 2013, was characterised by two key events: organic it is used rather than into a space with static lighting and

lighting of its space and flowing architecture, and the eye has to adjust.

lighting designed around the perception of “light to an example of a potential use of LED lights is to build

sell” and also on based the study of psychology behind complex and lowing architecture such as those designed

the seeing. Two large ceiling areas have become by Zaha Hadid and how their use allows them to interpret

illuminated and show the ‘sky’ inside the store through and practically apply the architect’s ideas by harmonising

the use of barrisol cloth that is lit from behind using LED material surfaces with luid ones of light.

lights whose intensity varies towards the evening when

outside light naturally dims.

It’s instead from the time customers approach the

store that techniques of “light attraction” are in use as

a “blade of light” projected outside calls the customers

inside.

The store is internally illuminated by rationing lighting

so as to highlight the most important product on the 3

wall display, also visible from outside the store, and also

focusing on products in central areas and on display.

iNTEGRATED ARCHiTECTuRE

From the first meeting with architects, it was clear that

all lighting bodies had to be made smaller to ensure they

could be integrated into the architecture and would be

as hidden as possible from sight.

Even the two larger areas of the ceiling illuminated in

barrisol represent two ‘natural’ light elements of the

project that simulate the sky thanks to their fluid shape

and also for how the intensity of light adapts to the

external natural light that constantly changes throughout

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