Page 50 - LEDinART1_2014

ProDucTs \

Keen - sImEs
led markeT:

\ Ref. Simes - www.simes.it new opportunities for italian smes

A ccording to Assodel - Lighting Group (the Italian
association of Electronics Suppliers dealing with the

SSL supply chain), in 2013, the italian LEDs market grew over
expectations.

A booming second half of 2013

In Chart 1 it is possible to have an overlook of the situation:
the results of the second half of 2013 overpassed by +2%
those of the irst half (1H 2013). Also the tendential index –

which compares 2H 2013 with 2H 2012 – showed an extremely
positive value: +34,2%. In particular, white LEDs, which
represent the 85% of the market, grew of 33,3% on the
previous year. Complessively, in the last 2 years the market

increased by 32%.
Keen represents the evolution of the concept of outdoor lighting projector:
the special double joint allows to adjust the ixture at infinite directions
CHART 1 - LEDS: ITALIAN MARKET TREND
giving rise to more and different lighting directions. On quarterly basis - Assodel Data
Available in two sizes, Keen is equipped with the most advanced LED
technology that, combined with the choice of different lenses, ensures high
Total LED (W)
performance in sustainable energy. 50% 30

40% 25
• Versions: 5 LED, 17,2W, 1.280lm and 3 LED, 8,9W, 583lm 34,2%
• Colour temperature 3.200K 30% 20 uo V a r i
21,7% 20% 15 d € a z .
• IP65, class I o n % H
• Available in grey, aluminium or white versions 15,3% 10% 10 M l / H -
0% 52
-5,8%
-10% 0
1H'11

Palco - IGuZZInI Volumes and ASP Figura 1 Andamento su base semestrale delle vendite di LED come misurato dal panelAssoLED.

\ Ref. Palco - www.iguzzini.com These extraordinary results depend on an important growth
of volumes and shipped units which has been accompanied
by a drop of prices. The ASP (Average Selling Price) of “white
Palco, by iGuzzini, was born as a
array” was reduced while volumes increased. LED Array
projector to illuminate works of art and COB (Chip-on-Board) are in fact showing an important
in museums. Inspired by the shape of increase in a growing number of applications.

the brush, as if to paint the light, it
is a commercial one-piece aluminum Market shares
Chart 2 presents the market share of each product family
with a soft and simple design. on the total. White LED ≤0,5W cover more than 70% of the
Wide range of sources, including market, but on revenues terms they represent more or less
LEDs, high colour rendering index
30% of the billings.
and low power consumption, rich and
lexible set of internal and external
CHART2 - LEDS: MARKET SHARE AND VOLUMES
accessories which can be installed at Market share by product famlienoa Pesi per Ammontare e Q.tà
the same time.
Among the many accessories: 100%
9 % 1 % 9 % 5 % 6 % %LED Color
interchangeable reflectors, coloured 4 80%
ilters, optics, anti-glare screens and %%%60% LED (W) >0,5W +
9 % 1 8 % 2 4 % Array
directional winglets. %40% LED (W) ≤0,5W
9%4 %9 % 20%
1 % 3 % 1
• Track or ceiling installation 0%
• CRI> 96 n € q.t à n € q t à n € q t à
% in % n % n
• EN60598-1 compliant % % %
• IP20/40, class I 2011 2012 2013

Figura 3 I pesi delle diverse famiglie di prodotto sui volumi totali
di fatturato.

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