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Internatial Ditribution
onsof Electronics Association

people’s “deep emotions”. emotions play a vital role,
ultimately gut feeling and instinct according to bolz, when actions

determine our actions. “Great follow the analysis and evaluation
ideas do not arise through the of big Data. since theoretically

accumulation of information alone. INTERNATIONAL ELECTRONICS information collection has no end,
SUPPLIERS
As a result, brainstorming does only an intuitive, spontaneous
not work in most cases”, says decision can complete the

bolz. process.

“Algorithms however
SENSITIVITy IN DEALINg
cannot solve all WITH DATA

problems Distributors who are in daily
”contact with customers and

suppliers also need to be
emotions take on an important careful when dealing with data.

iltering function. by controlling Distribution based on big Data

our attention, they reduce the works only under the premise of
daily flood of information to the trustworthy cooperation and data

essentials. Data processing in this security.
case is “quick and dirty” – a recipe

for success with which people not every visitor to a company’s
have always been able to make website wants ther onl
Consorzio i
important judgments quickly. a di attività e servizi evaluated. some customers
great example of this is in football,
per Associazioni feel overwher
where players on the pitch make e gruppi d’imprese approach. therefore sensibility
split-second decisions showing
and empathy are needed to build
perfect physical coordination, all and maintain strong, long-lasting

without a pool of data to fall back customer relationships. above all,
on. a personal connection to the

“Distribution based on buyer is crucial. a distribution
system that relies solely on
Big Data works
computational data cannot
only under the premise adequately respond.
of trustworthy

cooperation and data
security Does big Data open new
”strategies for sales and marketing?

certainly. can big Data completely
“The fact that the computer rationalize away intuition and

Deep Blue defeated Kasparov gut feel? certainly not. Without
in chess was to be expected at emotions we are left with the

some point“, says bolz explaining endless analysis of information.
the comparison between man It still holds true that the right

and computer. “But a robot who business idea and sales strategy
plays half as well as an amateur
need, in addition to pure facts,
footballer, that will give scientists an entrepreneurial flair. and the
decades of work“.
courage to make big decisions.

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